What are social share buttons really counting?

Every article online these days will sport the web-doohickey du jour,  social sharing buttons. Their purpose, ostensibly, is to let readers share that piece of content easily on their social network of choice – but they’re increasingly used in Internet dick-measuring contests to boast about ‘share counts’. However not all shares are equal. Each social network […]

Social leads and conversions – some interesting data

The “how to get loads of new leads from social media” blog post is a firm favourite in the small business press. I imagine this is largely because social networks are still something of a white elephant to many business owners, and those who have done it successfully like the opportunity to crow about their […]

“Be the first to retweet!”

This is a new and slightly sinister approach to viral marketing from Paramount. Essentially boils down to “Be the first to advertise our product for us!”   Darkness is coming. Be the first to retweet the brand new teaser poster for STAR TREK INTO DARKNESS: twitter.com/ParamountUK/st… — Paramount PicturesUK (@ParamountUK) December 3, 2012

Why the Crunch social media setup is the best

Earlier this week I was watching Channel 4 News with Ashley, when this happened – My reaction was a sort of spluttery laugh accompanied by a rolling of the eyes. This is nothing against Ms Bussmann in particular, but all the “Social media experts” I’ve encountered in my professional life have been a woeful shower […]