Boundaries are all-but nonexistent in the world of writing today. Brands publish more content than publishers, writers do their own PR, PRs do SEO, and SEOs basically just annoy everybody else. So it’s not surprising that in this omnishambolic world companies are pushing the boundaries of acceptable behaviour to give themselves a leg-up.
A favourite sport of mine is to watch the continual twists and turns of the SEO industry. An interesting phenomenon I’ve encountered recently amongst fellow publishers is a fantastical weariness of the SEO industry chasing links, especially in “high value” publications. I think it’s always good practice to link to a company when you mention […]