Apple issues most insincere apology ever

When a UK judge threw out Apple’s patent suit again Samsung this July, they ordered that Apple must ‘apologise’ on their website and in some UK media – hilariously specifying that the apology must run in ‘a font size of at least Arial 14′.

Today that apology went live on Apple’s website (in Arial 14, naturally), and it’s the best, most unapologetic apology ever (emphasis mine) –

Samsung / Apple UK judgment

In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products:

“The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design.

“The informed user’s overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool.

However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple’s design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.

(Of course I’m being somewhat facetious here – the judge didn’t actually order an ‘apology’, just an acknowledgement of the judgement)

Bonus activity – see if you can find the link to the judgement on Apple’s UK site!

Apple site

Update 1st Nov

In a hilarious twist, the UK’s court of appeal has deemed that Apple’s apology was, in fact, not apology-y enough, and has ordered they carry a revised statement on their home page!

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