I’m quietly quite proud of the data-driven content I’ve produced over the last few years, and I think there are still deep veins of data-rich content waiting to be tapped by organisations that want to experiment.
Evergreen content is the best. It delivers boatloads of good, regular traffic the whole year round. A good content strategy doesn’t rely on one kind of traffic alone, though, and it’s essential to supplement your evergreen traffic with other sources. Viral and social traffic is usually considered the other primary source of unpaid traffic. Where evergreen […]