How to get unlimited free Facebook Likes on any post

Excuse the rather spammy title. This caught my eye today – some academic research into how companies can game Facebook Likes to beef up their social stats. It reminded me of something I discovered about Facebook Likes when putting together this piece about social share counts.

The case for deciduous (or seasonal) content

Evergreen content is the best. It delivers boatloads of good, regular traffic the whole year round. A good content strategy doesn’t rely on one kind of traffic alone, though, and it’s essential to supplement your evergreen traffic with other sources. Viral and social traffic is usually considered the other primary source of unpaid traffic. Where evergreen […]

How to add websites and apps to your Chrome OS shelf

Here’s a handy tip I picked up the other day. Adding bookmarks to Chrome is pretty damn easy, obviously, but for some reason Google haven’t added the ability to put them on your Chrome OS shelf yet (the shortcut bar at the bottom of the screen). However, this feature is being built by Google and […]

Paym is the kind of mess you get when UK banks innovate

Paym launched today with wall-to-wall media coverage. It’s a new payment system developed by the Payments Council (the people in charge of making sure financial transactions in the UK work) that allows the sending and receiving of money using just a mobile number as identifying information.

When does PR become astroturfing?

Boundaries are all-but nonexistent in the world of writing today. Brands publish more content than publishers, writers do their own PR, PRs do SEO, and SEOs basically just annoy everybody else. So it’s not surprising that in this omnishambolic world companies are pushing the boundaries of acceptable behaviour to give themselves a leg-up.

Happy 10th Birthday Facebook; you’re dead to me

The media is packed to the gills with swooning coverage of Facebook’s tenth anniversary today, which is lovely; they’ve built a highly successful tech business and deserve all the accolades they receive. However, for small publishers out there it seems Facebook has never been more useless. More and more Facebook is artificially haemorrhaging audiences across […]